Email Marketing

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Even as SEO and SEM make the most critical elements of a digital strategy, sending direct mails to the customers continues to be the best way to connect with them. Email marketing, therefore, remains an integral part of a successful online marketing campaign for any business. These emails could relate to promotional ads, new launches, discount offers, and more. By sending personalized or group emails to existing and potential customers, a business can promote its products as well as expand its customer base. An email campaign can unleash countless opportunities for a business and build it into a brand.

Dummy mind is a reputed digital marketing agency that offers a myriad of services including email advertising and marketing. Being a goal-focused agency, we ensure that the emails we craft are capable of engaging the customers and driving them to complete the conversion. We help businesses carve a niche online by creating email campaigns that enhance their relationships with their customers. Our campaigns are designed to ensure that the right content is served to the right customer at the right time so that it makes a positive impact on them. Avail our expert email marketing services to accelerate your sales cycle and connect with your customers.

The benefits of email marketing

According to research, customers spend 83 percent more on a brand that they’ve received email newsletters from. Marketers reported receiving $44.25 for every dollar invested in an email marketing campaign.

Email marketing is one of the best marketing methods for earning business leads and has a very high ROI. The benefits to email marketing appear to be endless, but we’ve narrowed them down to these seven:

1. Customize for Different Audiences

Personalization is one many benefits to using email marketing. It is much easier to create the appropriate messaging for different types of audiences. While there may be additional costs to consider for printing when customizing bulk orders with different messaging, email allows one to customize messaging for different audiences at no additional charge.

2. Simple and Time-Saving Distribution

Email marketing is far less labor-intensive than other type of marketing. There is no postage to consider or labeling required for each piece distributed. The person can communicate with thousands on a list or within a certain category in a matter of minutes.

3. Test Emails for Better Results

There are more opportunities to test different styles of messaging. A person can create multiple messages for an email campaign. The person can test the message in different formats using split testing to see which approach gets the best response from recipients.

4. Email Marketing is Cost Effective

Email campaigns are much more cost-effective than other forms of marketing. Research shows that email campaigns can be up to 20 times more cost-effective than other types of marketing methods. This gives the marketer more of an opportunity to reach more people on a given a budget.

5. Builds Customer Loyalty

Customer loyalty requires the consumer to have regular interaction with the brand. The cost for marketing to an existing customer can be anywhere between six to 12 times less expensive than any of the other types of marketing. Routine marketing communications with the customer make it possible for the company to build a relationship while driving sales.

6. Email Tracking and Analytics

There are better tracking opportunities for a business using this type of marketing. Results are available for most campaigns within 48 hours. The click-throughs, open rates, bounce rates and other key metrics give marketers many ways to track key campaign metrics.

7. Email Marketing Expands Reach

Email newsletters will have a better reach than traditional marketing methods. Seventy-two percent of email users check their inboxes more than six times a day. Another 92 percent of Internet users have a minimum of one email account. Marketers can reach their target audiences on their phones, mobile devices and PCs with this type of campaign.

Try an email marketing campaign

Marketers can see a considerable return on their investment in email marketing, including the benefits listed above and many more. If you’d like to enjoy a higher ROI, improved efficiency, accessibility and an increase in customer loyalty, contact Thrive and we’ll walk you through all the ways our email marketing campaigns can help you promote your business or brand.

Thrive's email marketing team is experienced with many email platforms including MailChimp, Constant Contact, Mailshake, Apollo and more. Here are some additional benefits you'll get from partnering with Thrive:

• Custom and branded email template design
• Email automation and A/B testing
• Campaign strategy, setup and management
• Insights and reporting on a monthly basis
• Content writing and creation (images, video, etc.)
• Subscriber growth campaigns
• List segmentation
• Collaboration with other marketing efforts including social media & remarketing campaigns