Logo Designing

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 With more and more companies and products competing for market recognition online and offline, a well-designed logo is a business advantage that captures the attention of consumers and represents the core values of a brand at a glance. A good logo is more than a generic icon; it’s an embodiment of what a company stands for—a visual ambassador for a brand.

Characteristics of a Successful Logo

While it’s important to follow a tried and true logo design process, there must first be a clear understanding of what makes a logo successful. The blank canvas that exists at the start of a logo design project isn’t a license for creative excess. In order for a logo to be a good brand ambassador, it must adhere to a few trusted principles.

Following the five principles of the S.M.A.R.T. system allows companies and products to stand out in a crowded market and form lasting audience connections.

Simple: Make it easy to understand and identify.

Memorable: A good logo should be distinctive enough to be memorable.

Ageless: The best logos are timeless and survive changing trends.

Reliable: Flexibility and scalability are key to using a logo across different platforms, mediums, and sizes.

Thoughtful: Every detail of a logo should be considered and honed to effectively symbolize the quality and usefulness of a brand